Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Truly great SEO (Search Engine Optimization) and SEM (Search Engine Management) takes a lot of time and work for both on page and off page SEO. There are many factors that go into getting good rankings. This includes both on page and off page efforts, including content management (frequent postings to your blogs, so that search engines improves your ranking based on an active site, as well as increased indexing on pages) back links, inbound links, keyword and negative keyword management and more. It is important that your marketing target the audience that will click on your link. A big part of the work is continual optimization that goes on behind the scenes.
When you see one of your competitors on the front page of Google, they have been applying great SEO techniques for months, or even years. No one reaches that in days.
Again, we use hundreds of keywords. This is, in part, because while you may never wind up on the front page with one keyword, others you may. It is often good to have some keywords that are what we call “low hanging fruit.” These keywords don’t get as much traffic, but still an acceptable amount, and you have a better chance of appearing on the front page. This applies to both AdWords and SEO. For AdWords, “low hanging fruit” comes as more reasonably priced ads during the auction bidding.
Improve your organic search engine results with professional SEO and SEM. While SEO takes time, in the long run it improves your chances to be on the first or second page of all major search engines, including Google, Bing, Yahoo and others.
Great SEO includes both on and off page SEO targeting hundreds of keywords, as well as generous backlinks, inbound links, content management and more to ensure you can be found easily by search engines. Further, it includes continual optimization. One-time SEO will not achieve the organic search results you desire. This requires careful planning and continual updating to target the keywords and negative keywords that are important to drive more business to you.
In addition to your SEO, we help optimize your listings to both local SEO and Review sites such as Yelp, Angie’s List, Home Advisor and other review sites specific to your service to assure that you are found by your target audience in your local service area.