– SEO & Local Listings

Search Engine Optimization (SEO) Services.

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– SEO & Local Listings

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Truly great SEO (Search Engine Optimization) and SEM (Search Engine Management) takes a lot of time and work for both on page and off page SEO. There are many factors that go into getting good rankings. This includes both on page and off page efforts, including content management (frequent postings to your blogs, so that search engines improves your ranking based on an active site, as well as increased indexing on pages) back links, inbound links, keyword and negative keyword management and more. It is important that your marketing target the audience that will click on your link. A big part of the work is continual optimization that goes on behind the scenes.

When you see one of your competitors on the front page of Google, they have been applying great SEO techniques for months, or even years. No one reaches that in days.

SEO Service

SEO Service

Again, we use hundreds of keywords. This is, in part, because while you may never wind up on the front page with one keyword, others you may. It is often good to have some keywords that are what we call “low hanging fruit.” These keywords don’t get as much traffic, but still an acceptable amount, and you have a better chance of appearing on the front page. This applies to both AdWords and SEO. For AdWords, “low hanging fruit” comes as more reasonably priced ads during the auction bidding.

Improve your organic search engine results with professional SEO and SEM. While SEO takes time, in the long run it improves your chances to be on the first or second page of all major search engines, including Google, Bing, Yahoo and others.

Great SEO includes both on and off page SEO targeting hundreds of keywords, as well as generous backlinks, inbound links, content management and more to ensure you can be found easily by search engines. Further, it includes continual optimization. One-time SEO will not achieve the organic search results you desire. This requires careful planning and continual updating to target the keywords and negative keywords that are important to drive more business to you.

In addition to your SEO, we help optimize your listings to both local SEO and Review sites such as Yelp, Angie’s List, Home Advisor and other review sites specific to your service to assure that you are found by your target audience in your local service area.

Our Services Include but are not limited to:

  • Meta Keywords
  • Images Optimization
  • Create Google Analytic a/c & Install Code in website
  • Set Up Google Search Console
  • Google Search Console
  • Look for find broken links, errors, and crawl problems
  • Perform keyword research
  • Use clean, SEO friendly URLs.
  • City/Service PageAdd city / service pages to your website.
  • Google My Business Page Claim: Claim your Google listing.
  • XML Sitemap Creation
  • Submit and Verify Website to All Search Engines
  • Check for duplicate content.
  • Optimize your logo and other images.
  • Indexable Menus: Ensure your navigation menu items are indexable.
  • NAP = Google My Business PageDoes NAP on website match Google Places?
  • Google Profile + :Google PlusIs your Google Local profile merged with the Google+ page?
  • Accurate Listing: Ensure that your business name is EXACTLY listed in Google Places.
  • Title Tag
  • Description Tag
  • Meta Tag
  • Meta Description
  • Images Alt Tag
  • Robots.Txt
  • Sitemap.xml
  • S-E-O Friendly URL
  • Accurate Category: Are you listed in the right category?
  • Yelp Create & Claim Listing On Yelp.
  • Ensure non-www to www redirect is setup.
  • Setup Google Webmaster Tools & Ensure that Google can crawl your site properly.
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Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.

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Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.

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Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

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A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.”

 

meta-description

meta-description

Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.

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Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

paid_organic

paid_organic

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SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

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